In America, IKEA furniture is almost somewhat of a novelty. But after one spends enough time in Paris, it is clear how precious every square centimeter of your living space is.
As a result, there are very few companies that can inspire more renovation ideas than IKEA. The ingenious use of space as illustrated here in the above sightly risque video is the core competency of IKEA.
It use to be rare when furniture informs the choices you make as you choose what and how to renovate your home or apartment.
But the solutions provided as far as style, ease of use and price point in terms of total renovation costs makes IKEA really hard to beat.
Not to mention this video is pretty hilarious.